A symbol of prosperity revitalized in the new age of banking
VPBank, one of the fastest growing banks in Vietnam, needed to transform its brand to match with its rapid pace of technological transformation and play a bigger role in the life of Vietnamese and the development of Vietnam.
We took VPBank’s ‘Prosperity’ promise to another level, evolving from Financial Prosperity to the other three pillars: Physical Prosperity, Aspirational Prosperity, and Community Prosperity. These values were manifested through a revamped icon – The Flower of Prosperity, which gave a more dynamic and fresher presence in the lives of Vietnamese through various applications.
