Creative Idea
Key Visual
Digital Video
Creative Idea
Key Visual
Digital Video
Challenge:
A disruptive challenger in saturated banking communications
After the last Tet holiday, all competitors of Huda beer have got a better market share and increased significantly. They have succeeded in building a connection with Tet through attractive products, colorful festive packaging, and the promotion of major media and social media. Bia Huda needs to build its image as well as improve the reputation of the brand through this Tet 2024 to stand out from its competitors.
“Turn on Huda, welcome Tet Carnival with all your might” – Bật Huda, đón Carnival Tết hết mình
Taking inspiration from the act of opening the lid of the can and the sound of that action, Huda beer has linked the act of turning on with welcoming the festival. Specifically, when consumers open a can of Huda, they will immediately experience the atmosphere of the Central Tet Carnival festival immediately.