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ACB 30 năm

What we did

Communications Strategy
IMC Campaign Execution
MV, Bumper ads, KVs, AOC, etc.

Challenge

Among many large and small banks, from home and abroad, ACB has always oriented and developed sustainably with the spirit of transformation over many years covering a wide range of customer groups. However, in the midst of a difficult economic time, ACB is determined to innovate in business models and technology to not only adapt to the new dynamic market but also to access a more diverse range of potential customers.

Solution

“Continuing the value of the future” – Tiep noi gia tri mai sau

We are the continuation. Continued – the answer seems simple, but it contains a deeply human perspective. Each person is a continuation, and we are constantly looking for continuity for ourselves. This continuation is also a continuation of oneself, a generation, but also a legacy. In particular, “continuation” has not been fully exploited by brands in terms of deep, personal, and collective meanings.